We've optimized lead generation & conversion

- I redesigned the homepage and lead generation journey to increase the conversion rate
from 2% to 2.6%.

- My actions reduced bounce rate by 20%, ensuring visitors stayed engaged with relevant content 
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- We've balanced rich inspirational content with effective conversion tactics to maximize the number of weekly quotes sent.
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We've implemented a user-oriented & KYC process
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- I established a structured user testing and improvement process to continuously refine the experience.
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- I trained development, customer care, design, and marketing teams to integrate Design Management practices into their workflows.
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-  I created and led a "user-knowledge" community, fostering collaboration and insights-sharing across teams
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We've led R&D to disrupt & future-proof the product
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- I worked with a dedicated task force to explore innovative approaches to tailored travel.
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- We have tested 2-3 new features per month, ensuring continuous product evolution.
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- I supported C-level executives in shaping the company’s organizational and product strategy, ensuring alignment with long-term growth objectives.